What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

[…] York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Quigley Simpson Quigley-Simpson ( www.quigleysimpson.com) is a full-service advertising agency specializing in brand and demand solutions that deliver on both brand and performance marketing imperatives. Headquartered in LA, with offices in […]

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

A better identity model will be achieved when the consumer is at the core of everything companies build.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email info@futuredata.tv. To arrange interviews and briefings with the participating companies, please contact: press@futuredata.tv  About the members of the TV Data Initiative Blockgraph is a […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.