Download the case study to discover how by leveraging Magnite’s ClearLine technology DIRECTV Advertising increased yield potential by sharing content object signals to power more transparent, scalable and efficient CTV programmatic buying for Camelot.

[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance  Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place.  “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]

As marketers diversify their marketing spend to include programmatic channels such as audio, CTV provides a strong roadmap for how to get audio investment right.   If you were to draw a Venn diagram of CTV and programmatic audio, there’d be considerable overlap. Akin to audio, CTV media planning focuses on addressable audiences in premium […]

[…] advanced technologies to web, mobile app, audio, and streaming TV publishers of all sizes, to help them monetize their content, unlock unique demand, enable audience-level buying, and learn more about their own audiences with server-side header bidding solutions while also leveraging infrastructure and support. For more information visit  https://aps.amazon.com. Media Contact: Kar Yi Lim klim@magnite.com

[…] for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors and the Davis Cup.  Download logo and brand guidelines here:  https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5 Contact: SpringServe: Kar Yi Lim klim@magnite.com Rakuten TV: Fabiana Cumia – Communications, PR & ESG Director, Rakuten TV fabiana.cumia@rakuten.com

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

[…] 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at www.tmbi.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994