[…] automated decision-making. By analyzing vast amounts of data in real-time, AI algorithms can identify patterns and trends in user behavior, allowing publishers to deliver ads at the right time and in the right context to maximize viewability. Additionally, AI-driven optimization algorithms can dynamically adjust ad placements based on factors such as user engagement, content […]

[…] strategic business partners. Track KPIs such as CPM, win and bid rate, viewability, and conversion rate to assess performance. Continue to analyze audience reach and engagement. The right partners will give you more control over your bid strategy, a high level of flexibility, unlock premium inventory at a greater scale, and provide actionable insights […]

[…] to the public. To manage and scale DE&I investments, brands need to consider the different behaviors of diverse audiences, identify and access brand-suitable inventory, and leverage the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over-indexing as […]

[…] ecosystem is complex, with layered proprietary technology and rights. Understanding the players in the CTV space is crucial to maximizing investment – as is partnering with the right experts to simplify it. A best practice is to employ strategies like supply path optimization (SPO) or streamlining supply partners to navigate the CTV landscape and […]

[…] our careers, it is hard to have the self-confidence to intervene or talk every time you have a point. Sometimes, if you are not surrounded by the right leaders and you don’t have the space you should have, even if you have a voice, you might not be heard. I feel situations like this […]

[…] is Canvas Worldwide using programmatic technology to benefit their clients? Programmatic makes our clients’ budgets work harder and smarter, finding the optimal supply paths combined with the right data and technology to drive campaign efficiency and efficacy. Streamlined supply and programmatic workflows have reduced operational complexity while also allowing us to negotiate price with […]

[…] buyers at scale. Magnite is a great partner for this because they are able to work with audio and video-based publishers across emerging formats to drive the right message to the right audience via listener-based insights. Supply-side data activation gives us the functionality to provide that value for our buyers.” Audacy echoed this sentiment. […]

[…] oft-overlooked ally in the quest for more transparent media. To drive positive brand affinity, publishers must be able to deliver superior ad experiences in a clean, well-lit, brand-safe environment. To achieve this, ad servers play a pivotal role– and can be engaged in greater ways with the right questions to improve ad quality and impact.

[…] how we plan, transact and measure omnichannel media. This also creates opportunities to reach and engage users consistently across multiple channels, provided buyers have access to the right tools and inventory. Finding the right inventory Accessing premium ad spaces across multiple formats and channels enables buyers to reach audiences efficiently and effectively. Finding the […]

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.