[…] JAPAC and EMEA to see if the challenges differ for their publishers or buyers. It’s about pressure-checking assumptions and gathering diverse insights to ensure we’re solving the right problems. Once I’ve collected all the information, I aim to synthesize it into a clear, concise output. Ad tech is notorious for information and acronym overload, […]

[…] local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers. “Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly […]

[…] farming experiences for local youth. Magnite’s Broomfield team at The Urban Farm. In Bozeman, employees teamed up with the Gallatin Valley Food Bank to repackage bulk food items, ensuring essential supplies reached those in need.  Magnite’s Bozeman team at Gallatin Valley Food Bank. The Los Angeles office volunteered at the South L.A. Animal Shelter, […]

[…] journey? Like all new things – a new sport, a new diet, a new language – the first step is always the most scary. But with the right support, everyone can get started! My recommendation is to look for a partner who understands your industry and can support you with the right advisory and […]

[…] publishers rapidly expand addressability and receive incremental gains, even where there is signal loss. That level of addressability provides marketers the confidence that they are reaching the right people effectively across touchpoints. Can you provide any examples of publishers leveraging PubLink successfully and the tangible benefits they’ve seen? Publishers that use PubLink see a […]

[…] dropped by approximately 43% in October 2024 compared to October 2023. The shortened holiday ads season makes campaign scheduling and budgeting critical to ensure advertisers target the right audiences at peak engagement moments on the right channels. Potentially heightened competition for premium inventory and higher CPMs as marketers play catch-up mean advertisers must be […]

[…] you? After I wake up and express gratitude for another day to grace this earth, reality sets in that my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. […]

[…] personalization and data on top of that, that’ll be a great cherry at some point to do that.” Jill Steinhauser stressed the importance of getting the technology right and the operational difficulties of doing so. When a break occurs during a major live broadcast, immediate action is required to fill the pod with high-quality […]

[…] how our teams at Magnite, including my own team in Operations, work behind the scenes to ensure that ads are shown at the perfect moment to the right audience. How does your team support Magnite? Who are your closest collaborators in other departments?  The Operations team serves a diverse range of clients, including publishers, […]

[…] by balancing both what unites people and what makes them different. To do that, CTV/OTT is becoming an increasingly important format, but ensuring ads resonate with the right audiences is key. We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object […]