Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

[…] log-ins are just one part of the solution that the industry is putting forward to allow for relevant, effective advertising without third-party cookies. It’s always been the case that logins would only cover a small percentage of the overall Internet community. In fact, most analysts feel that 20% is the upper bound of how […]

More and more marketers are activating their upfronts buys programmatically.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

[…] CPM efficiencies, and adjustments for campaign KPIs such as viewability. SHE Media used Magnite’s Preferred Price Reduction (PPR) technology to develop bespoke programs that addressed a variety of buyer needs and priorities. Download the full case study to see key benefits for publishers and buyers.  Thank you for your submission! We will contact you shortly.

[…] performance. CTV also provides an added dimension of granular household targeting and plays nicely with other digital channels like display, video and native. From their buy-side vantage point, Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. In many cases, CTV is driving a lift in conversions when combined with other formats.

[…] partnership and advance the monetization of its content.  With added support and hands-on service from Magnite’s expert team, Granite sourced more demand and maximized its revenue and overall yield.  Find out how Magnite drove a 156% increase in revenue by downloading the case study below.  Thank you for your submission! We will contact you shortly.

[…] advantage of integrations with first- and third-party data providers, including Tru Optik, to precisely target unique audience segments at scale.  Learn more about how Magnite was able to deliver the full campaign budget and exceed in-demo reach goals by downloading the full case study below.  Thank you for your submission! We will contact you shortly.

[…] VisionPointMarketing, a higher education marketing agency, worked with Magnite to create an integrated campaign “Affordable for All” engaging first-generation students and their families.  Find out more about how Magnite helped thousands of potential students understand affordable college opportunities by downloading the full case study below.  Thank you for your submission! We will contact you shortly.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.