[…] to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective. 

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

[…] brand bid most on Magnite out of the other suppliers and served the lion’s share of impressions on Magnite, as we continuously exceeded performance goals. Read our case study to find out more about the impressive results delivered, including our competitive CPM rate, at 46% lower when compared to competitors’. Fill out the form […]

[…] Group selected Magnite’s header bidding solution, Demand Manager, to deliver their programmatic strategy to achieve their goals. Find out how Magnite drove a 20% higher revenue than the second place wrapper provider (and more!) by downloading the case study below. Fill out the form below: Thank you for your submission! We will contact you shortly.

[…] user base and premium content with increased yield and consumers are served relevant ads with an improved user experience. Unfortunately, this value exchange was often not the case and when it was, it was poorly articulated to consumers. The deprecation of third-party cookies is an opportunity for the industry to evolve and re-centre identity […]

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.