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Blog

Celebrating International Women’s Day at Magnite

[…] days I’m more focused on skills and opportunities. I’m looking to lean into activities that promote skills I want to grow (i.e. presentation or discussion-leading, in my case) and lean away from activities that I don’t enjoy (i.e. emails).   What’s one thing that makes you most proud?  I’m good at advocating for myself. I […]

Press

SpringServe Unveils BidLink, Advanced Decisioning for CTV and OTT

[…] a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

Press

SpringServe Powering Video Advertising on SXSW TV Apps

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

Press

Magnite Selected by GroupM to Power GroupM Premium Marketplace in North America and as a Preferred Technology Partner Globally

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]

Press

Magnite Research Finds 68% of CTV Viewers Use At Least One Live Streaming TV Service

[…] traditional linear and pay TV,” said Diana Horowitz, SVP, Advertising Sales at fuboTV. “Historically live sports kept audiences tied to their cable subscriptions. That’s no longer the case with live sports including marquee events and regional sports networks widely available on CTV platforms like fuboTV. In fact, 90% of our viewers watch fuboTV live […]

Blog

The Live Sports Advertising Opportunity, With fuboTV

[…] of streaming sports content was a barrier to cord-cutting. This is especially true for sports fans who wanted to watch regional sports teams. That’s no longer the case with the breadth of live sports including regional sports networks and marquee sporting events across CTV. According to eMarketer, the number of U.S. digital live sports […]

Blog

Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech

[…] number, they don’t give you the “who” behind these numbers. This is why we built our platform around incrementality and a philosophy that our clients have the right to understand whether their marketing is working and where it’s working, a key question we always seek to answer for our customers. What’s your philosophy around […]

Case Studies

Direct Connect Increases Performance for Havas’ Meaningful Marketplaces

[…] to power a “Meaningful Marketplace” client campaign. “Meaningful Marketplaces” are part of a new strategy designed to create channels for informed and ethical media investing.  In this case study, the client needed to drive TV product sales whilst promoting their nature documentary series. They were able to do this by utilizing Magnite’s ‘Direct Connect’ […]

Press

French Streaming Platform Molotov Selects Magnite as SSP and SpringServe as Ad Server

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Molotov Founded by JeanDavid Blanc (tech veteran also founder of AlloCiné) and Pierre Lescure (co-founder of Canal+), Molotov is a streaming platform that is revolutionizing […]

Press

Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue

[…] feel-good TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

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