Blog
Key Takeaways From Magnite’s 2021 Investor Day
Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.
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Press
Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology
Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.
Press
Magnite Research Finds Americans Are Actively Planning Vacation Travel and CTV is Key to Reaching Travel Decision-Makers
Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV
Research
CTV in Mexico: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.
Research
CTV in Argentina: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.
Research
CTV in Brazil: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.
Research
CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Our new research report, CTV in LATAM: The Future Forward, explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.
Press
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Press
Magnite to Acquire SpotX
Deal Creates Largest Independent CTV & Video Advertising Platform