Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Magnite’s Director of Business Development, Asia, Hesty Utami, caught up with Tengku M Rizaldi (Head of Sales Emtek Digital) on what lies ahead for the growing Indonesia AVOD market in 2023 and how Vidio aims to unlock these opportunities.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Alex, senior account director of Agency Development at Magnite, takes us through a typical day in his life on the Demand Facilitation team.

Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.

Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.

Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.