Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.

Clara, our account manager on the buy side in LATAM, takes us through a typical day in her life in Magnite’s São Paulo, Brazil office. 

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

Anne-Marie, our Commercial Counsel, takes us through a typical day in her life in Magnite’s New York office.

Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.

Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply Exchange SSP, Magnite is collaborating closely with Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers.