At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

日本では、ライブ配信が成長しています。視聴者は、人気テレビドラマ、スポーツ中継など、あらゆる種類のコンテンツをインターネット接続を介して消費するようになっています。ライブ配信では、視聴者が比較的広告を受け入れやすく、ブランドにとって、視聴者にリーチしやすくなる新たな機会が生まれつつあります。このセッションでは、マグナイトのデマンドファシリテーション マネージャーである増原　亜沙子が、ライブ配信の広告力について、またブランドにとっての価値について、業界トップのプロフェッショナルメンバーと共に講演を行います。

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.

Magnite’s Director of Business Development, Asia, Hesty Utami, caught up with Tengku M Rizaldi (Head of Sales Emtek Digital) on what lies ahead for the growing Indonesia AVOD market in 2023 and how Vidio aims to unlock these opportunities.

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

Magnite’s Asia Managing Director, Gavin Buxton, caught up with Samsung Ad’s Senior Director, Prabhvir Sahmey to discuss how India’s ad-supported streaming marketing is developing and the exciting opportunities ahead for advertisers.

Criteo (Nasdaq: CRTO), the commerce media company and Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable Criteo’s global retailer partners to leverage Connected TV (CTV) through Magnite.