Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

More and more marketers are activating their upfronts buys programmatically.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

Magnite surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: View a summary infographic for the […]

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.