TELUS will leverage Magnite’s SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market TORONTO – July 9, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced TELUS (TSX: T, NYSE: TU), a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming […]

Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store.

Expanded Partnership Extends Automated Advertising Capability Across Spectrum’s Linear and Streaming TV Inventory NEW YORK – June 18, 2024 – Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s extensive library […]

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform.

Magnite is one of the first SSPs to join Amazon Ads’ Certified Supply Exchange Program. As a Certified Supply Exchange SSP, Magnite is collaborating closely with Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers. 

We spoke to Essio Floridi, senior director of sales and operations at Samsung Ads LATAM, about the booming CTV market in the region, the challenges and opportunities for Samsung TV Plus, and how programmatic plays a crucial role in maximizing its potential. 

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

Ajey, one of our Data Scientists, takes us through a typical day in his life in Magnite’s Los Angeles office.