Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

Magnite surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: View a summary infographic for the […]

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Deal Creates Largest Independent CTV & Video Advertising Platform

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.