Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Read more about how taking risks can pay off, quarantine lessons learned, as well as advice for working well with others.

We asked some females at Magnite about what makes them proud and inspires them, and advice they have for balancing workplace dynamics.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

More and more marketers are activating their upfronts buys programmatically.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser’s media buying strategies.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.