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Ad Week Asia Event Recap: Building a [More] Connected TV Future in Japan
With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience
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With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience
Blog
Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.
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Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.
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A recap of key themes from AdWeek Europe 2022 including the future of addressability, closer ties between buyers and sellers, and much more.
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From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm.
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Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.
Press
Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.
Press
Deal Creates Largest Independent CTV & Video Advertising Platform
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CTV market is moving to first-price auctions. Here’s what buyers should know.
Press
The study explores the impact of advertising within premium streaming content London, UK – 18th February 2025: Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled the results of its latest study, “Why Streaming TV Is a Must-Buy”, which highlights how UK audiences engage with streaming TV and the effectiveness of ads […]