Press
Plex Names Magnite as a Preferred SSP and SpringServe as Primary Ad Server
Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.
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Press
SpringServe Unveils BidLink, Advanced Decisioning for CTV and OTT
Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]
Press
SpringServe Powering Video Advertising on SXSW TV Apps
SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV […]
Press
Magnite Selected by GroupM to Power GroupM Premium Marketplace in North America and as a Preferred Technology Partner Globally
Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada
Press
Magnite Research Finds 68% of CTV Viewers Use At Least One Live Streaming TV Service
44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events
Blog
The Live Sports Advertising Opportunity, With fuboTV
Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.
Press
French Streaming Platform Molotov Selects Magnite as SSP and SpringServe as Ad Server
Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.
Blog
Introducing BingeWatcher to Make Creative Review Smarter
BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.
Blog
Live in Five: Political Advertisers Achieve Instant Scale with Programmatic Offering
Magnite’s political offering delivers scale and efficiency for buyers.
Press
Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue
Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in […]