Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality

[…] Corporation. “We are excited to be involved with ClearLine, further helping navigate industry headwinds into an opportunity for increased collaboration.” Along with launch partners GroupM, Camelot and MiQ, additional ad agencies are adopting ClearLine, including GSD&M, Horizon Media, and Stagwell Brand X Performance Network.   “We welcome innovation in the media buying supply chain that […]

[…] audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia. com for more company information.  Media Contact:  Kar Yi Lim klim@magnite.com  Investor Contact:  Nick Kormeluk  nkormeluk@magnite.com

[…] Search Intelligence can reveal what audiences are looking for in real-time, and that’s revolutionary for TV. For example, a consumer searches for ‘best honeymoon destinations’ on cosmopolitan. com, ‘iPhone vs. Galaxy Camera’ on techradar.com, and then ‘NYC to Maldives’ on booking.com. Captify collects that entire string of searches, analyzes the searches, looks at relationships […]

[…] and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly. For more information about TELUS, please visit telus. com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram. Media Contacts Magnite Kar Yi Lim klim@magnite.com TELUS Communications Lena Chen lena.chen@telus.com Magnite Canada Streaming Report, […]

[…] brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003

[…] an imperative for advertisers to formulate their media buying strategies for 2021 and beyond. Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico. The research identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates […]

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.