[…] Publicis Media, talks about the flaws in the algorithms within the advertising industry as it relates to multicultural marketing. The industry lacks a gold standard when it comes to assessing where we need to be but there is room for improvement. Jennifer discusses the verified process that Publicis has taken to evaluate the data […]

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

In a conversation with Narimi Horiuchi, Digital Ad Sales Manager at Sapporo Beer, we discussed the value and role of live-streaming for brands, including the importance of targeting, timing and creativity in driving ROI and opportunities to maximize advertising in Japan’s live streaming space.

We caught up with Carta Communications Inc’s Broadcasting Division Manager, Toshitaka Kokubun, and Premium View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.