Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising NEW YORK, June 15, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects […]

Magnite technology will be the access point for programmatic buyers NEW YORK, June 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory. The initial launch will focus on VOD, with the end goal of DIRECTV enabling […]

[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]

Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality

PMPs are a popular way to buy and sell inventory programmatically because they combine the benefits of both direct deals and RTB auctions. However, since their conception, PMP mechanics have largely remained stagnant with the potential to better serve all parties. On the sell-side, setting up private marketplaces can be a time-consuming, manual process. Meanwhile, […]

[…] trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Kar Yi Lim klim@magnite. com (917) 658-1994

[…] it more efficient and impactful, and I’m excited to support the company in realizing this goal.” Diane Yu, has served as the Chief Technology Officer of Better. com since January 2021 where she is responsible for the strategic leadership of the Engineering team and for charting Better’s long-term technology vision. Prior to Better, she […]

As Muslims worldwide prepare for the holy month of Ramadan, brands look to tap into one of the busiest ad seasons of the year. In line with Ramadan’s spirit of giving, ad campaigns champion messages of empathy and togetherness in a bid to build rapport with consumers during a time of hope, compassion, and solidarity.  […]

[…] brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Kar Yi Lim klim@magnite. com 917-658-1994

[…] lets users integrate their own personal media collections with a continuously growing library of free third-party entertainment spanning virtually all genres, interests, and languages. For more visit https://plex.tv, follow @plex on Twitter, or find us on Facebook and Instagram. About SpringServe SpringServe, now part of Magnite, is the leading independent TV ad serving platform, […]