[…] Toll-free number: (844) 875-6911 (for domestic callers) Direct dial number: (412) 902-6511 (for international callers) Passcode: Ask to join the Magnite conference call Simultaneous audio webcast: investor.magnite. com under “Events and Presentations”     Conference call replay   Toll-free number: (877) 344-7529 (for domestic callers) Direct dial number: (412) 317-0088 (for international callers) Passcode: […]

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Last April, Telaria and Rubicon Project merged to become the largest independent SSP. Over the summer, we announced our new name: Magnite. Now, we’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. […]

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, emphasizes the importance of maintaining a high-quality viewer experience when it comes to ad-supported CTV. Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content from audio normalization to frequency capping to prevent repetitive ads. In […]

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.