Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience. Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, emphasizes the importance of maintaining a high-quality viewer experience when it comes to ad-supported CTV. Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content from audio normalization to frequency capping to prevent repetitive ads. In […]

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?