Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. 

Read how advertisers can leverage Captify Search Intelligence data to fine-tune their programmatic campaigns within Magnite’s CTV inventory.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform.

TELUS will leverage Magnite’s SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market TORONTO – July 9, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced TELUS (TSX: T, NYSE: TU), a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming […]

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.