[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

Trial campaign with French advertiser successfully reduced carbon output by 24% while maintaining strong performance LONDON – November 22, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, and Greenbids, an industry leader in sustainable advertising AI optimization solutions, today announced a partnership to help reduce carbon emissions generated by digital […]

A recent study from Strategy Analytics found that 51% of all households worldwide will own a smart TV by 2026. In the US alone this stat has already surpassed 70% with an array of streaming services available to keep consumers engaged and searching for more TV shows and movies to watch. With the continued adoption […]

Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.

Previously in this series we’ve highlighted the need for simplified media buying centered around flexibility and control and how buyers can navigate the addressability landscape as audience data moves to the sell side. In this piece we apply some of those thoughts to the increasingly fragmented nature of media and how buyers can approach omnichannel […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

[…] publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve. com. About Virgin Media O2 Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband […]

[…] and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel. com, and follow us on Twitter and LinkedIn. # # # Media Contacts: Magnite Charlstie Veith cveith@magnite.com FreeWheel Elaine Wong elaine_wong@comcast.com Investor Relations Contact: Nick Kormeluk  nkormeluk@magnite.com

[…] Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Einsteinz Communications Carlotta Vittori carlotta@einsteinz. com.au 0449 207 228 1Social media users are those who use one or more of the following platforms: YouTube, Facebook, Instagram, Snapchat, TikTok or Twitter