Last April, Telaria and Rubicon Project merged to become the largest independent SSP. Over the summer, we announced our new name: Magnite. Now, we’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. […]

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Ranker saw a 5% increase in spend after implementing automated wrapper management feature NEW YORK – August 1, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the […]

Magnite Streaming, Magnite DV+ SSPs and SpringServe ad server to help deliver premium ad experiences and monetise display and video inventory programmatically Kuala Lumpur, Malaysia – July 25, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic […]

Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. It’s […]

[…] to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr. com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

When Magnite was born out of a merger between two large ad tech players, we committed to a strong focus on diversity, equity, and inclusion. Now, with over 900 employees, we’ve created an environment that accommodates and celebrates our diverse backgrounds and cultures. Magnite recognizes there are publishers working hard to develop media environments for […]