The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces  SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with Atmosphere, the worldwide leader in streaming TV entertainment for businesses. SpringServe will power Atmosphere’s video-centric digital out of home (DOOH) inventory. SpringServe’s ad serving technology […]

Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.

Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.

Partnership provides advertisers access to new ultra-premium TV inventory SINGAPORE – April 10, 2024 – Hoppr, a CTV platform delivering premium TV ad space with a “first in market” guaranteed view, today announced they are working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to provide local buyers access to a new type […]

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

Find out more about how WedoTV is expanding its AVOD services globally supported by SpringServe and Magnite in a Q&A with WedoTV.

Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.