[…] TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv. com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve. com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

[…] long periods of lockdown throughout 2021. As such, advertisers are looking to capitalise on the flurry of seasonal consumer spending while the country opens up.  With e- commerce expected to play a prominent role in Australia’s holiday shopping this year, digital publishers are positioned well to maximise holiday traffic on their sites — but […]

[…] strategy is the best way to meet your campaign objectives. Advertisers need to invest in their data strategies and closely collaborate with supply-side partners to fuel data-driven personalization. For more information on how to future-proof your audience strategy, download the Advertiser’s Guide to Audience Data or reach out to contact@magnite. com.  Download the Guide Now

[…] interact with fuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content. Fubo Gaming Inc., a subsidiary of fuboTV Inc., expects to launch Fubo Sportsbook, a comprehensive sports entertainment experience through sports betting, in Q4 2021, subject to obtaining requisite regulatory approvals. Media Contact Kar Yi Lim klim@magnite. com 917-658-1994

[…] Publicis Media, talks about the flaws in the algorithms within the advertising industry as it relates to multicultural marketing. The industry lacks a gold standard when it comes to assessing where we need to be but there is room for improvement. Jennifer discusses the verified process that Publicis has taken to evaluate the data […]

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.