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Plex Names Magnite as a Preferred SSP and SpringServe as Primary Ad Server
Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.
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Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.
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Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]
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SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV […]
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Magnite announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
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Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada
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Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.
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44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events
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Magnite partners with Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India.
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Seasoned Data Engineers Join Leading Independent SSP
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Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.