Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

More and more marketers are activating their upfronts buys programmatically.

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.