To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Explore Rakuten Advertising’s transformative CTV milestones with Magnite. From innovative solutions to market expansions, this visual timeline highlights key achievements and future aspirations.

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise New York – November 4, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored […]

Broadcaster to leverage Magnite Streaming and SpringServe to test new opportunities for monetising its inventory Paris, France – September 10, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising network, to streamline access to the broadcaster’s programmatic demand. Magnite joins TF1 PUB’s […]

As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.    

We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.

This 5 minute video covers alternative cookieless audience solutions for data activation, including data matching through clean rooms, extended IDs, and standardized data classification.

Canvas Worldwide discusses how SPO and programmatic tech is helping them to resolve key challenges and deliver value for their clients.

Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.