SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees NEW YORK – March 2, 2022 – SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV […]

Magnite announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.

The acquisition of Carbon & Nth Party accelerates our ability to bring audience creation tools and our audience marketplace to publishers and advertisers.

Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada

Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events

Magnite partners with Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India.

Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

Seasoned Data Engineers Join Leading Independent SSP