Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach

Marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable video capabilities across Magnite’s omnichannel inventory from leading publishers.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.

Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).

SHE Media used Magnite’s Preferred Price Reduction (PPR) technology to develop bespoke programs that addressed a variety of buyer needs and priorities.

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.