Tennis Australia sought to diversify its advertising strategy beyond traditional brand sponsorships by enabling programmatic ad buying across its digital assets. In their quest, they required an ad tech vendor adept in both technical implementation and operational excellence to help them build a robust programmatic foundation and scale into the future. Now, with robust technology […]

As media buyers continue to discover the opportunities in CTV to drive growth and unlock incremental reach, many are looking for streamlined access as well as accurate measurement and insights to make informed buying decisions. Download the case study to discover how financial services company Capital One – with their agency The7stars – leveraged CTV […]

Magnite’s Chief Revenue Officer, Sean Buckley, sat down with industry experts from Fox, Disney, and Warner Bros. Discovery to discuss how the modern TV ecosystem can collaborate to create a more streamlined path forward.

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Discover how SpringServe’s Tiles solution allows media owners and advertisers to harness the power of the TV home screen.

MILAN, ITALY – July 3, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that CairoRCS Media, one of the largest Italian communication groups, is implementing Demand Manager to more effectively monetise their display and video inventory programmatically. Built on Prebid technology, Demand Manager empowers leading publishers with tools and insights to […]

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it is partnering with Polk Automotive Solutions from S&P Global Mobility, to provide advertisers with access to robust insights including auto purchase intent and loyalty detail to enable more precise targeting and measurement across CTV and OTT. 

Programmatic Buying with Household-Level Targeting Comes to Cable

Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.