Magnite and OpenAP’s deep partnership simplifies the audience activation process, enabling buyers to quickly integrate and extend their campaigns across different media types.

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

Discover how a Global automotive brand achieved great performance by leveraging Magnite Audiences across display and online video for a new product launch.

We spoke to Essio Floridi, senior director of sales and operations at Samsung Ads LATAM, about the booming CTV market in the region, the challenges and opportunities for Samsung TV Plus, and how programmatic plays a crucial role in maximizing its potential. 

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

Netflix has selected Magnite as a key partner for its global programmatic ad business.

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Redwood City, CA – May 22, 2024 – Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and […]

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

Read how automated content review tool BingeWatcher helps publishers scale and make political ad dollars go further.

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.