Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

Advertisers can take advantage of Magnite’s Audience Management Engine to precisely target unique audience segments at scale.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Deal Creates Largest Independent CTV & Video Advertising Platform

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

Magnite worked with Washington State to “Spread the Facts” with video ads for coronavirus awareness

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.