We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory

Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets.

Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.

Magnite spoke with Odeeo’s CEO, Amit Monheit, about how and why brands should consider reaching engaged consumers with an in-game audio advertising strategy.  

Magnite’s audience research  “Decoding the Connected Indonesian Consumer” with Milieu Insights dived into key consumer media behavior and ad preferences in Indonesia to inform marketers on the best way forward. 

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

Matthew, our senior manager of advanced solutions, takes us through a typical day in his life. 

Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.

The dramatic growth in streaming consumption and desire for addressability has resulted in advanced TV’s recent acceleration. Learn about advanced TV solutions enabling advertisers to efficiently and effectively reach consumers.