Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

The first of its kind Magnite CTV Performance Marketplace gives buyers unprecedented choice and control in curating the most robust supply packages across channels at scale that will drive superior results.

While the future of identity is cookie-less, independent adtech isn’t going anywhere.

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.

Our new research report, CTV in LATAM: The Future Forward, explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.