Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach

Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.

Find out how Estimated Market Rate helped dentsu enhance their bid strategy to deliver cost savings. 

Here’s how the sell-side is uniquely positioned to help brands curb ad quality issues such as repeat ads and improve ad delivery.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

An introduction to what is fueling seller defined audiences (SDAs), how publishers can build them, and how they’re driving audience innovation

Demand Manager’s new tools revolutionize PG and PMP deal management.

Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm.