Blog
How LiveRamp is creating an identity framework to solve key industry challenges
Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement
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Blog
Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement
Blog
Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative
Blog
Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way
Blog
What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.
Press
Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.
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What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.
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There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
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Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.
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One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
Blog
A better identity model will be achieved when the consumer is at the core of everything companies build.