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Why CTV Is A Swiss Army Knife for Marketers
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
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Blog
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
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While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.
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Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.
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Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.
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Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.
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Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.
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We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]
Press
[…] for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors and the Davis Cup. Download logo and brand guidelines here: https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5 Contact: SpringServe: Kar Yi Lim klim@magnite.com Rakuten TV: Fabiana Cumia – Communications, PR & ESG Director, Rakuten TV fabiana.cumia@rakuten.com
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[…] advanced technologies to web, mobile app, audio, and streaming TV publishers of all sizes, to help them monetize their content, unlock unique demand, enable audience-level buying, and learn more about their own audiences with server-side header bidding solutions while also leveraging infrastructure and support. For more information visit https://aps.amazon.com. Media Contact: Kar Yi Lim klim@magnite.com
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At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world.