Blog
Convergence of Linear TV and Streaming TV
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
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Blog
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Press
Promotions to Further Sharpen Company’s Strategic Focus, Drive Momentum NEW YORK – December 11, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced the promotion of two key leaders, to further sharpen the company’s strategic focus, drive innovation, and accelerate its momentum in the market. Sean Buckley has been promoted […]
Press
Major OEM to leverage Magnite’s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats New York – December 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, […]
Blog
Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?
Blog
We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.
Blog
As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.
Blog
Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.
Blog
Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.
Press
Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content WASHINGTON DC – August 15, 2024 – TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite’s integration with […]
Blog
Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market.