日本では、ライブ配信が成長しています。視聴者は、人気テレビドラマ、スポーツ中継など、あらゆる種類のコンテンツをインターネット接続を介して消費するようになっています。ライブ配信では、視聴者が比較的広告を受け入れやすく、ブランドにとって、視聴者にリーチしやすくなる新たな機会が生まれつつあります。このセッションでは、マグナイトのデマンドファシリテーション マネージャーである増原　亜沙子が、ライブ配信の広告力について、またブランドにとっての価値について、業界トップのプロフェッショナルメンバーと共に講演を行います。

Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television NEW YORK – February 7, 2023 – Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply-side platform that merges leading technology from the Magnite CTV and […]

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

Criteo (Nasdaq: CRTO), the commerce media company and Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable Criteo’s global retailer partners to leverage Connected TV (CTV) through Magnite.

NEW YORK – December 20, 2022 – SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI), announced today that FuboTV (NYSE: FUBO), the leading sports-first live TV streaming platform, will now add the SpringServe platform to its ad serving stack. The move is part of FuboTV’s continued focus on optimizing its […]

Magnite’s Demand Manager Mobile lifts SmartNews’ programmatic ad spend NEW YORK & TOKYO – December 15, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell side advertising platform, today announced that SmartNews, Inc., a global leader in redefining information and news discovery, has selected Magnite as their preferred SSP in the US and […]

We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.

Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.