Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.

HK01 gains revenue and impression growth by leveraging Magnite’s Demand Manager

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

Read how publishers are using Unified Pricing Rules (UPRs) the save time managing price floors across UIs whilst driving revenue lift.