112 results found

Blog

Measuring Success with CTV KPIs

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Blog

Holistic Video Measurement

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Press

Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration

Leading consumer electronics brand to leverage Magnite’s ad server and SSP to enhance the viewer experience and capture the full value of their inventory  New York—November 12, 2024—Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced TCL, one of the world’s best-selling consumer electronics brands and leading technology companies, has selected Magnite to elevate […]

112 results found

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