Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Leading consumer electronics brand to leverage Magnite’s ad server and SSP to enhance the viewer experience and capture the full value of their inventory  New York—November 12, 2024—Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced TCL, one of the world’s best-selling consumer electronics brands and leading technology companies, has selected Magnite to elevate […]

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.