Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.