At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

Expands scope to include LATAM inventory, podcasts, and live sports in streaming NEW YORK — October 23, 2024 — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages […]

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Magnite’s SpringServe ad server and Streaming SSP to manage direct and programmatic monetization of DGO streaming platform São Paulo – September 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced that the strategic alliance signed with DIRECTV Latin America in early 2024 tripled advertising volumes and impressions during Copa América matches […]

Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Centralizing all programmatic deals through Magnite provides advertisers with more efficient access to Blitz’s diverse audience NEW YORK- September 3, 2024 – Blitz, a premier analytics platform offering real-time insights, stats, and improvement tools for gamers, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP. This builds on a […]