Blog
Why Captify and Magnite are Bringing Intelligent Search Data to CTV
Read how advertisers can leverage Captify Search Intelligence data to fine-tune their programmatic campaigns within Magnite’s CTV inventory.
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Blog
Supporting Buyers’ Diversity, Equity, and Inclusion Ambitions in the Programmatic Ecosystem
Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.
Press
Magnite Announces Integration into FreeWheel’s TV Platform, Allowing Publishers a More Aggregated View of Demand Across the Premium TV Ecosystem
Magnite announced a technical integration with FreeWheel to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
Press
Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution NEW YORK – March 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced an exclusive partnership to bring deeper automation and greater supply path […]
Press
Tennis Australia Taps Magnite for Programmatic Advertising and Implements Demand Manager
Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.
Press
Magnite Integrates Snowflake’s Media Data Cloud to Enhance Secure Data Activation for Agencies, Advertisers and Media Owners Across Magnite’s Streaming Supply
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud company.
Research
How Ads Are Powering Streaming’s Future in Australia
Australians are embracing services with ads, narrowing the gap with traditional TV viewers.
Press
Magnite Research Reveals Increased Adoption of Streaming Services in Japan Is Driven by Ad-Supported Content
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”
Press
Foxtel Media selects Magnite as programmatic launch partner for advertising on BINGE
Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Press
Magnite Research Finds Streaming TV Is Most-watched Form of TV in the Nordics
The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.