Study explores the impact of advertising within premium streaming content  TOKYO – November 5, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that ads […]

Promotions to Further Sharpen Company’s Strategic Focus, Drive Momentum NEW YORK – December 11, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced the promotion of two key leaders, to further sharpen the company’s strategic focus, drive innovation, and accelerate its momentum in the market. Sean Buckley has been promoted […]

Magnite released its latest streaming research study for Indonesia that finds ad-supported streaming in Indonesia continues to gain momentum.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Canvas Worldwide discusses how SPO and programmatic tech is helping them to resolve key challenges and deliver value for their clients.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study Streaming TV’s New Era: Embracing Ad-supported Streaming Across Screens in Southeast Asia.

Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television NEW YORK – February 7, 2023 – Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply-side platform that merges leading technology from the Magnite CTV and […]

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.