[…] by high fees, operational inefficiencies, and questions around media quality and brand safety, marketers need to justify ad spending decisions at every step of the process. To combat those issues, many buyers are looking at supply path optimization (SPO) strategies to intentionally focus their bids on the most cost efficient, most scalable, and transparent […]

[…] analogy I like to use when explaining Magnite is a reservoir, “a source of something,” and its dependence on tunneling/pipeline infrastructure to get water (media) to a community of citizens (advertisers and its end consumers) in the most efficient way possible. The Demand Facilitation Agency Development (DFAD) team facilitates advertiser demand to media supply […]

[…] to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness. Here are four key takeaways.  1. Monetization and user experience aren’t competing goals.  In the early days of CTV, publishers often had to choose between revenue and ad quality. However, the two have a correlated relationship. The best […]

Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

[…] all demand channels are considered, contributing to a more engaging ad experience. Those ad server controls work in tandem with the SSP for the best outcomes. Efficiently communicating more information between the SSP and ad server will result in more optimal auction outcomes with reduced latency, enabling quicker ad decisioning across all demand. This […]

The omnichannel advertising landscape has forced marketers to stretch ad budgets while still achieving maximum impact. Supply path optimization (SPO) has emerged as a market imperative to compete in this environment. SPO is the strategy of consolidating buying power within fewer supply partners, thus maximizing the benefits these partners can bring and reducing waste.   […]

When we launched Tiles back in 2022, we were already planning for the streaming world that would come to pass, where ad-supported content with innovative ad experiences are core growth drivers. Home screen ads create contextually relevant content and messaging to engage users at the first point of contact in their viewing session. That […]

We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.   This is an expansion of a relationship announced last year that enabled publishers to add video-level contextual data via SpringServe’s platform. In June, we announced new […]

Advertisers can take advantage of Magnite’s Audience Management Engine to precisely target unique audience segments at scale.