[…] for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors and the Davis Cup.  Download logo and brand guidelines here:  https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5 Contact: SpringServe: Kar Yi Lim klim@magnite.com Rakuten TV: Fabiana Cumia – Communications, PR & ESG Director, Rakuten TV fabiana.cumia@rakuten.com

[…] traditional TV budgets to OTT/ CTV. What’s your view on incremental CTV growth moving into 2023?  A: As one of Indonesia’s leading local OTTs with the most comprehensive media ecosystem airing major local FTA channels, Vidio anticipated the shift way before the analogue switch-off (ASO) announcement. Compatible with over 300 device models, which have […]

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

[…] to Dan Kelly, Vice President of Global Sales at BrightLine, to learn more about how they see this opportunity developing. What advancements has CTV made when it comes to advertising opportunities throughout the levels of the sales funnel? Terms like “retail media” have evolved to be more about advertising opportunities within retailers’ own footprint […]

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

[…] We previously highlighted how our Yield optimizations enable publishers to maximize yield while maintaining the optimal user experience. Change-Fueled Programmatic Innovation Publishers have a number of key components to showcase when attracting and maintaining demand for their inventory. Whether it’s unique audiences, efficient paths to their inventory, or the promise of more sustainable ad […]

TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB leverages Magnite as one of its preferred omnichannel sell-side platforms (SSPs). SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.

[…] to offer a self-serve solution that combines fully optimized media buying with comprehensive measurement and attribution. An Idealab company, tvScientific co-founders include Bill Gross, founder of GoTo. com and father of the paid search business model, Jason Fairchild, an early executive at GoTo.com and co-founder of OpenX, in addition to David Koye, a veteran […]

[…] and benefits to advertisers looking to reach highly engaged audiences across all devices.  Engagement, immersion and trust Not all video environments produce the same level of engagement. Compared to other video channels, streaming TV services have the power to captivate viewers for prolonged periods of time. This is evident in the amount of time […]

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content.