[…] suite to help streamline their programmatic capabilities across display and video. SpringServe will be the primary ad server connected to its video inventory, including Tonton and its news portals, helping to deliver a great user experience across the platform, while the Magnite Streaming and Magnite DV+ SSPs will help monetise display and video inventory […]

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] experience, with appointment viewing and access to a plethora of channels – which are largely watched on the big screen.  High engagement in verticals such as live news on FASTS and AVOD services presents a significant opportunity here. As viewers increasingly tune in to town halls, debates, and live polling updates, potential voters will […]